Move the right vehicles off your lot – the smart way.May 16, 2019
Here at DSplus, we are very excited to announce a new program component called Inventory Mover. Inventory Mover harnesses artificial intelligence to bring a new level of personalization to your communications, and move more vehicles off your lot. Combining insights with your dealership’s selected top 10 boosted vehicles, this program dynamically matches and serves up vehicles in your inventory that are best suited for each would-be buyer.
Let’s take a look at the components of Inventory Mover and how it works:
- Accesses your website’s live inventory feed: By utilizing our data partner HomeNet, inventory seamlessly updates every 15 minutes as inventory is rotated.
- Artificial intelligence engine recommends specific VINs to specific consumers: Recommendations are updated daily as active consumer shopping behavior and activity are monitored.
- Inventory recommendations are featured in communications: These specifically recommended vehicles are then integrated with your existing DSplus communications, microsites and a brand-new Inventory Mover campaign that drives traffic directly to Vehicle Display Pages.
- Generates leads with availability form: Consumers can submit a form to confirm availability for the specific vehicle they are interested in, and this lead will go directly to your CRM.
- Boost inventory: You can choose up to 10 specific VINs to increase their score in our recommendations, and they will be more likely to be recommended to interested consumers.
- Consumer portal landing pages are tailored to each individual consumer: The new consumer portal landing page is linked from all of our communications and it contains the 8 recommended vehicles tailored to each individual consumer and will evolve over time with the most up-to-date recommendations.
Dealerships that are using Inventory Mover saw a five-fold increase in new Vehicle Display Page views and 2-4 additional linked sales per month.
Want to hear more about Inventory Mover and how it can work for your dealership needs? Contact DSplus at firstname.lastname@example.org today.