Get the “most” out of your Most Likely Buyers ReportJun 25, 2018
Get the “most” out of your Most Likely Buyers Report.
Are you looking for ways to reach out to your customers and prospects more effectively? As with many things in life, timing and knowledge are everything. And DSplus can help. Most Likely Buyers reports detect just when your customers and prospects are in-market, giving your dealership a perfect time to reach out. But they can also provide valuable insights that can make the difference between a “cold call” and a warm reception. So before you make that call or send that email, here’s what to look for:
- Is the consumer a prospect?
- Has the consumer purchased or serviced with you before?
- Does the consumer have a high “days since last service” score factor, 90+ days?
- Is the consumer also looking at competitive models?
- Is the consumer a current Toyota owner looking at all types of models?
Doing a little background digging before calling the consumer will help the conversation feel more personal and natural, and help steer the conversation. Plus, appearing knowledgeable to a potential customer can encourage trust—and that can help bring them into your dealership for sales or service!
Want to learn more about Most Likely Buyer conversations? Make sure to reach out to your Account Executive who can help get you started with full talk tracks for all of the above scenarios. And help you turn Most Likely Buyers into loyal customers!