Boost Customer Confidence in You with a Strong Online ReputationMay 16, 2019
In today’s day and age, online reputation matters as much as offline. From reviews to social media commentary, what is said about your brand can, and will, shift consumer purchase intent quickly. It’s why consumers use Amazon to read reviews of products or Yelp to read reviews of restaurants prior to spending money. What people say about your brand matters—and is becoming one of the strongest drivers of purchase intent.
This is where our Social Media Reputation Management (SMRM) program becomes such a strong value-add for dealers. For starters, it helps dealers maintain compliance with Toyota Motors North America’s (TMNA) Dealer Digital Evaluation (DDE). This includes ensuring your public sites (Google Maps, Yelp, Facebook, etc) are updated with accurate information, reviews are being responded to and addressed, and more.
There are a variety of packages to choose from, between Standalone Services and Custom Social Advertising to fit your needs, but recently we’ve packaged services into new, more cost-effective bundles to provide a more custom solution to your business needs. We understand that dealerships have different needs, which is why a one-size-fits-all approach is not the answer. We believe a more personalized track will bring the strongest benefits in ways best suited to each dealer. It’s customized and cost-efficient, perfect for today’s fast-moving digital world.
But why is this important for me, you ask? Most consumers are doing their vehicle research through their friends and family, review sites and social media to learn what to buy and where to buy from. In fact, 68% of consumers form an immediate opinion after reading only 1-6 online reviews. And with stats showing that 91% of people read online reviews to inform purchases, Social Media Reputation Management is no longer just a nice-to-have. It’s an essential.
Want to know more about our SMRM product and how it can work best for you and your dealership needs? Visit www.dsplus.co/toyota-social to learn more!